The experience designed for Disney+ at Casa degli Artisti in Milan in collaboation with T3KNE, allows visitors to enter the World of Shōgun: a journey through a medieval Japanese village, featuring 3D scenography, video content, and live performances. Original artworks from the late 1600s to the Meiji period are displayed, alongside insights into Samurai values, calligraphy, music, tea ceremonies, and manifestations of power and honor.

The Experience

A detailed floor plan layout of a venue with labeled sections including Bistro with Japanese Canapes, Sapporo Veranda with DJ, Suzuki Area, Immersive Room, Movie, Crafts, Tea Ceremony, Suzuki Display, and Entry. 
As guests step into Casa degli Artisti, they are greeted by a Suzuki display. Following the path, visitors find themselves on a veranda where DJ Hiroko spins her tunes, complemented by refreshing Sapporo beers. 
The event unfolded over four days, with the first two exclusively for press and influencers, and the following two open to the public with free admission.
Museum exhibit with two people in traditional Japanese clothing, surrounded by large wall murals depicting Japanese landscapes and architecture, with a red serpent-like design on the floor. 
Venturing further, guests discover the Bistro, offering a fusion of Japanese and Portuguese canapés, aligning with the narrative of Shogun. As they proceed, guests find the photo wall, offering the perfect backdrop for a memorable selfie moment., then, upon entering the immersive space, red floor calligraphy leads them into three houses inspired by the series: The Samurai, the Okiya (home of the Geisha) and the Shogun.
A black Suzuki Vitara Hybrid SUV displayed on a stage with colorful backdrops and lighting, promoting the vehicle at an outdoor event during evening hours.
Laura Micalizzi render Shogun
Laura Micalizzi render Shogun
Laura Micalizzi render Shogun
Laura Micalizzi render Shogun 
Upstairs, the space is divided into four distinct areas, each inviting exploration and discovery. The Tea Ceremony area allows visitors to learn about the traditional Japanese ritual. The workshop area encourages hands-on creativity with craft workshops and giveaways.
A woman in traditional Japanese clothing is signing items for a man at a table during a book signing event, with other people and brick wall in the background.
Handheld folding fan with cherry blossom and tree branch artwork, resting on a wooden surface with a painting of pink cherry blossom petals behind it.

For those wanting a peek at the series, a dark room offers special content from the series.

The Suzuki corner provides a representation of the remarkable history of the automotive brand on a long piece of linen as if woven by a loom.

Display table with various vintage tools and objects, in front of a sepia-toned mural of an old Japanese building. Bicycles are parked near the mural, and a digital screen with Japanese text is on the right side.

The Performers

A woman dressed in a colorful kimono, sitting on a cushion on tatami mat, with tea set, in a traditional Japanese setting. 
Japanese performers were carefully chosen to embody key characters from the Shogun series, including the Samurai, the Geisha, and the Shogun. Each actor delivered a brief presentation of their role before inviting visitors to participate in their respective scenes. This interactive element adds depth to the experience, allowing guests to become fully immersed in the storyline and feel a deeper connection to the world of Shogun..
A man dressed in traditional Japanese performative attire is seated on a cushion on the floor of a Japanese-style room, looking downwards at a piece of paper or artwork placed in front of him, with a neutral Asian-inspired background
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