"Discover Ibaraki" is a pop-up arts and crafts exhibition at Tenoha, celebrating the distinctive craftsmanship of Ibaraki, Japan. The exhibit's design draws inspiration from the unique blue nemophila flowers that blanket the hills of Hitachi Seaside Park.

Vivid hillside covered in blue flowers with event information overlay, promoting a pop-up art and craft exhibition in Ibaraki Prefecture, Japan, from November 4th to 10th.

An art installation featuring hanging paper Sakura flowers in shades of pink, purple, and blue, inside a glass-walled room with potted plants on either side of the entrance.

The Pop-Up

The design of this installation is a simple yet elegant display inspired by the beauty of Ibaraki Province, aimed at showcasing a curated selection of products on the tables. This display would also serve as the backdrop for workshops, including the art of crafting Kumiko wooden screens. The iconic Hitachi Park hills, occasionally blanketed in vibrant blue Nemophila flowers, provided the perfect inspiration. I decided to recreate the feeling of being surrounded by these flowers within the walls of the pop-up using a color scheme reminiscent of the sky and sunset to evoke a sense of freshness and connection to nature.
A hillside covered in blue flowers with people walking among them and a single green tree to the right under a partly cloudy sky.
Hitachi Park blanketed with Nemophilia flowers
A vast field of blue flowers under a clear sky, with the flowers in full bloom.

Concept - Design - Delivery

To bring the concept to life for the client, visuals were developed, some with the assistance of AI. The installation featured over 1,300 paper flowers, meticulously cut and suspended on strings from a net above the Ibaraki products. This immersive floral canopy transformed the space, creating a fresh environment that celebrated the essence of Ibaraki.
Interior view of a plant boutique with a glass wall display of colorful leaves, and two people browsing and discussing the plants.
Entrance to an interior space with signs reading 'Ibraraki Provision' and Japanese characters, decorated with floral and leaf patterns, featuring plants and people inside.
The installation included 212 strings carrying  444 pink flowers, 508 light blue flowers, and 282 deep blue flowers.